The Reciprocity Principle in Social Media

Social media is defined by its two-way nature. Like the interview highlights, active reciprocity, not exploitation, is essential for boosting visibility and building real trust.

Me: "Is it true that media means newspapers and TVs? Does social media add social elements to them?"

Google Gemini: "Media" is a broad term covering all channels used to communicate, store, and share information with many people — including newspapers, TV, radio, magazines, cinema, and the Internet. Traditional media (newspapers, TV, radio) is mainly one-way, while social media (Facebook, YouTube, TikTok) enables two-way, interactive participation and community building."

Me: "So, it makes sense that on social media, you should also expect to be reciprocal to those who reciprocate rather than continue to exploit."

Google Gemini: "Reciprocity is central to social media's difference from traditional media. Engagement—following, commenting, sharing—creates community and trust. Reciprocating signals valued connections, boosting visibility via algorithms. Exploiting others—posting without replying or engaging—leads to diminished interaction. Social media thrives on mutual exchange; active, reciprocal participation is essential."

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